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2024 Wellness Trends:12 Hotels Offering The Latest To Health-Conscious Travellers
Ever heard of biohacking recovery? It’s one of the many wellness trends we can expect this year along with ‘sleep hotels’, social wellness, mindfulness, spirituality, and active nutrition taking centre stage.
In 2024, wellness tourism is set to continue to thrive as the hospitality industry adapts to the ever-changing priorities of the global traveller who wants now more than ever to seek refuge from the stresses of everyday life and indulge in experiences, amenities, and programming that take a holistic approach to their health and wellness generating long term benefits.
From a sleep suite in the Swiss Alps to ancient sound healing in the enchanting Riviera Maya, we’ve rounded up some of the most exciting wellness travel trends for 2024 and where to experience them…
Biohacking Recovery
Biohacking recovery refers to the use and fusion of science and technology to expand on traditional health and wellness practices to help promote recovery, healthy ageing, and mental wellbeing (read more about biohacking).
Alohilani Resort Waikiki Beach (Honolulu, Hawaii, United States)
This elevated oceanfront retreat pays homage to Hawaii’s rich cultural history with an emphasis on holistic wellness and commitment. ‘Alohilani recently reimagined its on-site wellness centre, Fit Waikiki, featuring new programming including rooftop aerial yoga, and a full-service spa. Guests can continue their wellness journey at the Drip Hawaii specialized medical spa, featuring Waikiki’s first IV lounge offering advanced IV anti-ageing and wellness services, delivering vitamins, minerals, amino acids, and antioxidants directly to the body.
Edgewood Tahoe Resort (Nevada, United States)
This scenic lakefront resort serves as the ultimate post-skiing retreat, offering the seasonal Après Mountain Recovery Massage, tailored to those who have conquered the slopes. The unique massage treatment is designed to alleviate muscle soreness and promote efficient recovery through various techniques that restore mobility and balance while targeting specific areas of tension. For a more targeted approach, guests can opt for the Boots Off Recovery Package, a spa indulgence designed to rejuvenate tired feet and legs, including a revitalizing mint foot treatment, soothing leg and foot massage, and the cutting-edge technology of NormaTec Air Compression pants.
Sleep Tourism
While quality sleep has always been a cornerstone of wellness, travellers driven by a desire to truly disconnect are increasingly prioritizing sleep on vacation. A well-designed environment enhanced by cutting edge technology and artificial intelligence allows hotel guests to experience and analyze the benefits of personalised sleep.
Sea Containers London (London, United Kingdom)
Set on London’s South Bank, Sea Containers features a unique offering for guests striving to experience recovery and rest like never before. The Ship Shape Suite is equipped with the ultimate water-thermoregulated and digitalized mattress, designed by sleep experts, Eight Sleeps. Guests can control it directly with their own smart device to personalise temperature and will receive a private health report upon waking. The Pod tracks sleep stages throughout the night and provides a wealth of information, including respiratory rate, resting Heart Rate and HRV.
The Alpina Gstaad (Gstaad, Switzerland)
Situated in the heart of the Swiss Alps, this eco-friendly hotel combines Swiss traditions with state-of-the-art infrastructure, services and innovation. The dedicated ‘Sleep Suite’ was created in partnership with Freshbed, creators of the world’s first climate-controlled bed. Guests can now sleep in an optimal microclimate where lower humidity levels facilitate up to double the hours of uninterrupted sleep. Black-out blinds and blue light blocking glasses are also provided, as well as an introductory CBD oil designed to assist with the regulation of sleep patterns. Air-filtering green plants such as Dragon Tree, Monstera Deliciosa, and Orchids purify the atmosphere and diffused essential oils are specifically blended to relax the central nervous system. Suite guests will also be offered a personalized Six Senses sleep consultation where the best treatments to enhance sleep are recommended.
The Londoner (London, United Kingdom)
The world’s first ‘super-boutique’ hotel has launched an exclusive room and spa package focused on improving gut health and sleep for enhanced mental and physical wellbeing in partnership with Nutritional Therapist and Certified Functional Medicine Practitioner, Elena Rolt. The comprehensive room package includes a complimentary 20-minute virtual consultation with Elena, and access to The Retreat and Refuel facilities with The Retreat Refresh body treatment. This combination body and scalp treatment is designed to ease tension, support lymph flow, and activate the parasympathetic nervous system, introducing tranquillity for a restorative night’s sleep. Guests will also indulge in Elena’s specially curated menu to influence gut microbiota composition, promote a healthy intestinal lining, reduce inflammation, and support adrenal function crucial for restorative sleep. This limited-time offer is available between Tuesday, January 2 – Thursday, February 29.
Sofitel Dubai The Palm (Dubai)
Here guests can prepare for a sound sleep by heading to the Sofitel Spa with L’Occitane for a signature Rest & Reset treatment. This 90-minute massage uses unique rituals to prepare the body for sleep and has been endorsed as an effective technique by the European Sleep Centre. Preparing for a Sofitel-style bonne nuit, a warm bath can regulate the body’s temperature and support natural circadian rhythms. Sofitel’s in-room Bath Rituals are available upon request, with a Sofitel Ambassador arriving to draw the bath, ensure temperature and amenities are to the guest’s liking, and make any custom arrangements due to health concerns or personal preferences. Finally, it’s time to slip between the sumptuous linen sheets of the Sofitel MyBed, pairing exquisite comfort with refined style. Guests choose from a pillow menu, featuring up to seven different natural and hypo-allergenically treated pillows for the ideal customized sleep experience.
Mindfullness & Spiruality
Spiritual immersive experiences invite guests to practice self-acceptance, determine values, find inner peace, and focus on the present moment to address mental and emotional health simultaneously.
Palmaia – The House of AiA (Playa del Carmen, Quintana Roo, Mexico)
In the enchanting Riviera Maya, Palmaïa – The House of AïA offers an all-encompassing “The Architects of Life” individually tailored wellness program prioritising clean eating, holistic activities, sound healing, and fostering personal and collective enlightenment to promote rejuvenation, transformation and spiritual growth. The programme draws from ancient Mexican rituals and practices and is comprised of 20-plus rotating classes, ceremonies, and rituals, including activities such as deep healing mantras, breathwork, ancestral dance, astrology workshops, tarot readings, and cacao ceremonies.
Ojai Valley Inn (Ojai, California, United States)
Tucked within the Topatopa Mountains in the mystical Ojai Valley, the iconic Ojai Valley Inn is sprawled across 220 lush, oak and olive tree studded acres scented with wild sage and lavender. Offering an abundance of freshly renewed settings, activities and amenities for inspired escapes including the 31,000 square foot Spa Ojai and its surrounding Spa Village, the Spiritual Wellness program is a standout feature encouraging guests to awaken their senses to alternative spiritual explorations while traveling a path to find their true self. The program is designed to help guests tap into the local area’s energy vortex and honor the native people who lived there, and experiences include Spiritual Counseling Sessions, Crystal & Reiki Energy Healing with Chakra Clearing, and sessions with an Energy Strategist & Soul-Centered Professional Coach.
Social Wellbeing
In 2024, the hospitality industry will see a significant shift towards social well-being. Travellers are seeking more “we” based activities that foster connections and promote collective wellness. From communal wellness projects to group-based activities like social bathing, hotels are embracing this trend to offer guests a sense of community and shared wellness.
Fairmont Chateau Lake Louise (United States)
This wellness-focused hotel will deliver thermal wellness amid the grandness of nature, with a revival of its glamourous midcentury outdoor pool scene with a new 1200 sqm eco-friendly thermal wellness bathing spa based on the Scandinavian and Central European modalities of communal bathing. The iconic bathing experience will set a new worldwide standard for guest adventures, as well as low-impact design and construction.
21c Museum Hotel St. Louis (St. Louis, Missouri United States)
The hotel has revived the spirit of community exercise with the new Locust Street Athletic and Swim Club. Designed as a tribute to the YMCA that once resided within the 10-story, Renaissance Revival-style building, the new membership club invites locals to swim, spa and work out with personal training and group fitness classes among the fresh, modern and vibrant facilities.
Active Nutrition
Hotels are prioritizing and focusing more on providing outstanding nutritional cuisin
Raffles London at The OWO (UK)
Pillar Kitchen at Raffles London at The OWO exemplifies this trend. Curated by movement and nutrition experts, the kitchen provides an extensive selection of healthy snacks, fresh juices, and smoothies. This nutrition-centric approach is seamlessly integrated into the holistic wellness activities spearheaded by Pillar Wellbeing at Raffles London at The OWO.
Ageing Well
With the global market for wellness tourism expected to reach $1.2 trillion by 2027 hotels are increasingly playing a role in helping guests age gracefully by fusing technology with traditional wellness practices. Services such as infrared saunas, IV therapy, and technologically advanced treatments for face and body care are expected to become mainstream, along with nonsurgical aesthetic procedures, such as micro-needling, lasers, and oxygen jets.
Fairmont Grand Del Mar (San Diego, United States)
Home to a Forbes Travel Guide Five Star-rated spa, featuring innovative products by Dr Burgener, a world-renowned luxury Swiss skincare concept and treatment line. The award-winning spa & wellness center recently introduced its JetPeel Facial – a non-invasive treatment using pressurized oxygen to deliver nutritive micro-droplets at subsonic speeds to the dermal layers, promising immediate results with zero downtime.
