Roses are red, violets are blue, romance is dead, that’s absolutely not true. A token of affection is no longer wrapped up confection, but rather an ethical vacation, or a waste-free degustation.
Much like the Little Women movie, the standards of romantic travel have undergone and continue to undergo a 21st century revamp that make the old luxurious 5-star escape by the pool look like an inconsiderate purchase.
A new study found that the future physical representation of ‘I love you’ on vacation comes in the form of ethical cooking classes, technological disconnection, and aural baths.
Called ‘Modern love: Exploring the future of romantic travel’, the study revealed that at the end of this decade, travelling couples will opt for biometrically responsive room lighting over candle-lit dinner, zero-impact tasting menus instead of fine dining, and a California King Bed that can fit three.
When it comes to amenities, they’ll no longer tickled by the ‘His and Hers’ displays and would prefer to see a gender-free ‘Theirs and Theirs’, and they’d rather refer to the Concierge as their ‘Chief Romantic Officer’.
Come 2030, top hotel experiences for the loved-up duos will include aural baths (which have healing effects on the mind and body) and ‘disconnection tours’ whereby phones are locked away for a whole day. Also in demand will be the by-product cooking masterclass during which they learn how to adopt zero-waste practises.
Tamara Lohan, the Co-Founder of Mr & Mrs Smith and organisers of the study (along with foresight consultancy firm,Future Laboratory), said that hoteliers can use the information to adapt the business practices and meet the desires of their happy in love guests.
“We hope [the study is] something that starts a meaningful discussion about our future relationship with romance and travel,” she said.
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