The Reykjavik EDITION opening in preview on November 9th, 2021
Iceland is an aspirational destination for many, in-between North America and Western Europe – increased flight routes, and its otherworldly landscape, drawing visitors from far and wide. The Reykjavik EDITION is the first true luxury brand entering the market and will offer Viking shakes and volcano bread alongside their luxury hotel rooms and impressive social wellness concept.
The Guestrooms & Suites
Unfolding over the floors under the rooftop, the hotel’s 253 guestrooms and suites have been designed as warm retreats, each with their beds facing floor-to-ceiling windows that frame various views of the surrounding neighborhood. Some come complete with an outdoor terrace, while all of them are an embodiment of the EDITION brand’s approach to modern luxury with a subtle local flavor. A muted palette of ash wood and pale grey oak serves as a warm foundation for a feature formwork concrete wall, Italian custom-made furniture, copper bed light sconces, faux fur rugs, and artwork and accessories from local craftsmen, such as the colorful bed throw by local wool company, Ístex, ceramics by artist Guðbjörg Káradóttir, and in room art by famous Icelandic artists Pall Stefansson and Ragnar Axelsson showcasing Icelandic landscapes.
Viking Shakes & Volcano Bread
Set to be a destination of its own, The Roof is located on the hotel’s 7th floor and offers panoramic mountain, North Atlantic Ocean and old town vistas. A versatile space that can be divided by a glass door for private events allows it to be the best place from which to enjoy the endless bright summer evenings as well as the magical northern lights in the colder months.
“Reykjavik is a really cool, young city -perfect for our brand,” says Ian Schrager, the visionary pioneer of the boutique hotel concept, PUBLIC and EDITION creator. “We think this is Reykjavik’s time and we’re right here at the very heart of it and at the perfect time.”
Also, on the lower ground floor is a gym, which is kitted out with state-of-the-art black strength training, weight, and cardio equipment, however, it is the social concept at the Spa that is one of the most unique aspects at the hotel. Alongside three treatment rooms, a hammam, steam room, sauna, and plunge pool which offers hydrotherapy, there is also a central lounge with a spa bar, which by day serves a fresh healthy menu of post-workout Viking shakes, champagnes and, delicious moss vodka infusions alongside snacks like volcano bread with black lava salt.
An exclusive Preview Rate is available for 25% off Flexible Rates, available for a limited time only. Room rates start from 53,438 ISK per room, per night. Terms and conditions apply.
For more information and bookings: firstname.lastname@example.org