ELLE Magazine To Launch Hotels in Europe & Mexico
ELLE, the iconic lifestyle women’s magazine is entering the hospitality world with the launch of ELLE Hospitality, which includes two new brands; Maison ELLE and ELLE Hotel. The launch will see the media group offering lifestyle-focused destinations and stylish accommodations, targeting today’s savvy travellers.
ELLE has already been expanding into experiential services via ELLE Boutique, featuring ELLE branded Cafés, Beauty Salons, and Spas in many countries. The new hotels will all have unique locations and innovative design, architecture, and experiences providing an authentic stay in the lifestyle segment of the hotel industry. Maison ELLE features boutique hotels around city centers all over the world, with convenience and practicality at its heart that still provides personalized levels of service. ELLE Hotel provides a more high-end, experiential destination focused on being a regenerative retreat in a paradise place away from the urban life.
The first Maison ELLE – in partnership with Studio V, who will own and operate the hotel under the guidance of leading hotelier, Pascal Donat, President of French hospitality group, Valotel – is set to open in Paris, France in the fall of 2022 in the 17th district of Paris, near the Arc de Triomphe. It will have 25 guestrooms and suites and a spa. Future openings are planned in Paris, France and also across Europe and China. Maison ELLE, as a concept, aims to provide an accessible and convenient, home-from-home in the heart of its city, for the fashion-forward traveler who is eager to experience it authentically. It is positioned to be affordable for the consumer, who have the flexibility to enjoy anything from a weekend break, to live and work remotely for an extended stay.
The first ELLE Hotel in partnership with ACTUR, will open in the summer of 2023 in Jalisco, Mexico, where the convergence of an eco-conscious, luxury lifestyle community is currently under development. Beyond creating luxurious accommodation, it aims to bring a sense of balance, inspired by its natural surroundings and culture, in order to create a retreat that binds mind, body, and soul in a one-of-a kind paradise. The goal is also to establish curated connections: emotional ones with people, within the community, and meaningful ones with ELLE and its products that reflect the distinctive offerings of the brand.