HOTEL GUIDE: TÓTEM Madrid in fashionable Salamanca

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HOTEL GUIDE: TÓTEM Madrid in fashionable Salamanca

Located in Salamanca, Madrid’s focal point for fashion, culture and gastronomy this chic and sophisticated boutique hotel with its premium position, elegant interior design and superb service offers a memorable stay for anyone looking for a unique experience.

Location, location, location – TÓTEM Madrid has one of the best spots in Madrid located on the fashionable Calle de Hermosilla right on the doorstep to the best boutiques, art galleries and restaurants. Since the opening in 2016 TÓTEM with its 65 rooms spread across four floors, has quickly become one of the hottest boutique hotels in Madrid.

As a boutique hotel, the service is as expected personal, warm and professional. As the hotel states “We like to keep it simple and straightforward in a relaxed and informal environment” which is exactly what you will experience as a guest.

The building, a former residential house, boasts with impressive architecture including a majestic wooden staircase. The rooms have all been individually designed with rooms ranging from Double Rooms to Suites.

Corner Junior Suite

The spacious Corner Junior Suites are all located in the main corner of the building. The room boasts three large French windows which add natural light and creates a bright and fresh atmosphere. The room comes with the usual amenities such as free WiFi, hairdryer and room service. Additionally, there are nice touches like the Nespresso coffee machine, a Bee Nest bathrobe, design slippers and the safe deposit box which cleverly has room for a laptop. The bathroom is elegantly decorated with white tiles and charcoal walls storing the 100% organic shampoo, shower gel and conditioner from Hand Made Beauty in large bottles attached to the wall.

Corner Junior Suite



Cocktail bar ‘Malditos’

The colourful bar on the ground floor serves up signature cocktails popular among the city’s in-crowd after a day at the office before a night on the town. The blue velvet sofas, painted wall-paper and green palm trees create an exotic yet elegant and classic vibe. The Negronis are to die for and so are the Gin & Tonics which is the bar’s speciality.


Hermosos y Malditos

The hotel’s restaurant Hermosos y Malditos, which is Spanish for ‘The Beautiful and The Damned’ giving a nod to F. Scott Fitzgerald’s second novel and the era to which the novel was published, is a great spot to enjoy breakfast, lunch and dinner. The Scandinavian decor mixed with the Spanish cheerful service and the great location makes this the perfect spot to start the day enjoying a tasty breakfast. Chose from pancakes, poached eggs on toast or fresh fruit salads and juices.


_g1a9822_2TÓTEM Madrid

Calle de Hermosilla, 23, 28001 Madrid

Telephone: +34 914 26 00 35

Charlotte Tilbury (UK)


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